We Are fashion: a clothing retailer opens in Reading, The Oracle

A new clothing retailer which is ‘rethinking fashion for the future’ by selling clothes from landfills has replaced Reading’s old Topshop in the Oracle.

The Topshop store closed in early 2021 and has been vacant ever since, but now a new brand that sells clothes by weight rather than individually has taken its place.

The thrift store We Are has created a ‘pop-up’ space on the upper ground floor of the shopping center.

Selling “second life fashion”, the retailer aims to promote a sustainable lifestyle through the resale of unwanted clothing.

Matt Griffiths, who set up the retailer last year, explained the brand’s vision.

He said: “We Are was founded in June 2021 to fight the fast fashion industry and empower consumers to embrace second life fashion.

“Every garment we save from landfill is handpicked by our team of expert buyers to ensure quality, value and ethical sourcing.”

Explaining how buying by weight works, Matt added: “Buying by the kilo is much easier on your pocket, it offers serious value for clothes that would traditionally cost more at thrift stores where their overhead is higher. and, therefore, their garments are usually priced individually and at higher rates.

Reading chronicle:

“You can find a stunning blouse, polo shirt or jumper that can cost between £12 and £30 in a second-hand shop, but if it’s only 200g you’ll be paying five cents – that’s a good deal.”

Andy Briggs, CEO of Oracle, said, “Oracle has welcomed We are. second life fashion, a new sustainable fashion brand in Reading.

“The team is constantly exploring emerging trends and exciting opportunities that really drive customer engagement.

Reading chronicle:

“The brand’s business model and concept of selling quality second-hand clothing by weight not only reflects the focus on consumers and the increased demand for second-hand and sustainable products, but also confirms our commitment to the overall customer experience.

“It’s rethinking the fashion of the future.”

We Are is open from 12 p.m. to 8 p.m. from Wednesday to Friday, from 9:30 a.m. to 7 p.m. on Saturday and from 11 a.m. to 5 p.m. on Sunday.

It will remain in The Oracle until the end of August.

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