Walmart’s Kidbox clothing subscription service improves fashion – Footwear News

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In its drive to become a bigger player in the fashion world, Walmart will soon be making house calls. The Arkansas-based retailer today announced its partnership with New York-based startup Kidbox to offer Walmart.com customers the ability to order exclusive, personalized assortments of children’s clothing that will be delivered right to their doorstep. Kidbox will have a dedicated landing page on the Walmart site.

After parents complete a short quiz for their kids, Kidbox’s styling team will assemble a personalized box of four to five handpicked items from its roster of over 120 premium brands, including Puma. , BCBG, Butter Super Soft, Quiksilver, Bombas, Disney and C&C California. Each box – tailored to suit a child’s style preferences, season, and child’s location – costs $ 48, a saving of about 50% off the suggested retail price for the bundle. articles.

Available for girls sizes 0-14 and boys sizes 0-16, the boxes contain items such as sweaters, jeans, dresses, graphic tees and other casual wear. (While the shoes are not currently on offer, Walmart may consider including them in the future, as have other kids’ subscription brands.) Parents can schedule on-demand or on-demand delivery. sign up for automatic shipments of up to six boxes per year based on changing seasons. , back to school and vacation.


A Kidbox set including clothes for boys, now available on Walmart.com.

CREDIT: Courtesy of Walmart


walmart kidbox

A Kidbox pack including clothes for girls.

CREDIT: Courtesy of Walmart

“Over the past year, we have significantly expanded our portfolio of children’s fashion brands as part of our broader efforts to make Walmart.com a destination for fashion. Our partnership with Kidbox allows us to complement our offering with other national and premium children’s brands, ”said Denise Incandela, fashion manager for Walmart’s ecommerce operations in the United States. “We are thrilled to partner with Kidbox on our premier children’s subscription clothing service, offering premium brands at substantial savings. “

Kidbox CEO Miki Berardelli said the alliance with Walmart allows the company to reach even more families across the country. “Walmart has done a lot over the past year to establish itself as a go-to retailer for all things fashion, and we are honored to partner with [them] to expand their children’s assortment online, while saving parents time and providing them with the value and convenience of a style box, ”she said.

In the growing space of subscription fashion brands, Kidbox is a rising star. Since shipping its first boxes in 2016, the company has grown rapidly, attracting investment partners. Last year, Kidbox secured $ 15.3 million in Series B funding from a group led by Canvas Ventures, and to date it has raised $ 28 million.

But the company faces stiff competition in an industry that continues to heat up as more parents seek the convenience of subscription boxes for their children. Leading adult styling service Stitch Fix broke into the kids’ category last year, while newcomer Rockets of Awesome grabbed the attention of retail heavyweight Foot Locker, who invested $ 12.5 million in the young company in February. Target, meanwhile, launched a subscription box service focused on baby clothing for its private label Cat & Jack. Other top players include Kidpik, FabKids, and Dopple.

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