US Deckers Brands appoints new fashion president
Spangenberg has a long track record as a global leader and strategic brand builder, most recently as global vice president of merchandising for Nike. She will lead Deckers’ fashion lifestyle brands, including UGG and Koolaburra, with a focus on product diversification, consumer adoption and franchise evolution in a tightly managed omnichannel marketplace, according to a company press release.
“The UGG brand is currently in its strongest position, which will only be strengthened by the appointment of Spangenberg. She is a proven industry leader who has been instrumental in building and transforming merchandising functions across categories, channels and markets. Above all, she brings to Deckers an innate understanding of the consumer and the ability to effectively implement a strategy in alignment with the latest fashion and lifestyle trends. I am proud of the great work done by the UGG team and look forward to working with Anne to accelerate brand growth, improve the customer experience and continue to progress towards our goals in the years to come.” , Powers said.
Deckers Brands, a leading U.S. designer, marketer and distributor of footwear, apparel and accessories, has named Anne Spangenberg as president of lifestyle fashion, effective July 11, 2022. Spangenberg will join the management team, reporting directly to Dave Powers, CEO and President of Deckers Brands.#
“I am thrilled to take on the role of President of Lifestyle Fashion and lead an incredible team of passionate people fueled by collaboration and creativity. With significant opportunities for UGG, I look forward to leading this already hugely successful business to its next level of growth. The brand’s unique combination of strong consumer demand, a loyal and expanding customer base, and the ability to innovate in both new and existing franchises gives me confidence in our ability to further elevate UGG through disciplined and strategic global market management while building on exciting levels of brand warmth,” Spangenberg said.
Fibre2Fashion Information Desk (GK)