Smile Agency, an agency specializing in fashion, lifestyle and beauty, is opening an office in Melbourne – Campaign Brief

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(Photo: Guy Marshall, Jade Ramsey-Elliot, Emil Vrisakis, Luke Furniss, Christine Annis-Brown, Jolene Cornford, Malin Lejonklou, Amy Anderson)

Building on the success of Smile’s office in Sydney, Bashful Group is delighted to announce that its fashion, lifestyle and beauty agency, Smile, will open an office in Melbourne today.

Smile already works with some of Australia’s leading luxury fashion, beauty and lifestyle brands including Zimmermann, Ksubi, H&M, Schwarzkopf Professional, Dr. LeWinn’s, Sheike & Witchery. In particular, Zimmermann has been part of the company since its inception and has been a mutual growth partner.

Smile’s Art + Intent positioning is a philosophy that combines classic branding with a deep understanding of fashion and beauty codes. This approach leads to execution excellence that solves business problems. Alongside the opening of the new Melbourne office, a reinvigorated website

Smile Melbourne Creative Partner Luke Furniss brings with him a wealth of experience and a strong portfolio, most recently from his work as Creative Lead for Portas’ Melbourne office.

Furniss says, “Smile’s proven history of creating and nurturing magnetic brand universes is incredibly exciting. I am thrilled to work with this group of intelligent, inquisitive minds and dreamy creators. We can’t wait to find that sticky, exciting sweet spot where creativity and intention collide.

According to Emil Vrisakis, creative founder of Smile: “Luke is an important strategic and creative force. We are delighted to partner with him on our Smile Melbourne offer. Luke’s passion for the craft and his creative vision will help us solidify our position in Melbourne.

According to Simon Bookallil, co-founder and CEO of Bashful, “Smile’s success is driven by its fundamental understanding of categories, coupled with exceptional craftsmanship. Our work has helped our clients grow globally and stand out in Australia. This is Smile’s first location outside of Sydney. We are on track to continue this expansion in the future with other markets. ”

For more information, you can check out Smile Agency’s website here and follow them on Instagram.

Bashful Group is a group of independent but connected specialist companies that include Bashful Agency (advertising, content and design), True North (publishing), New Moon (events, experiential and influencer), TMC (PR, events and influencer) and Smile (fashion, lifestyle and beauty).

Smile Agency specializes in fashion, lifestyle and beauty brands. Smile works with Zimmermann, Ksubi, H&M, Schwarzkopf Professional, Dr. LeWinn’s, Sheike & Witchery.

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