Quarantine-born fashion and lifestyle brand lets Filipinos make dreams come true
FOOD or fashion?
It’s not uncommon to be faced with choices that lead you to either what you think is most practical or what you’ve always dreamed of. This is the case of Charisma Gutierrez, founder of the fashion and lifestyle brand Anyo Manila.
She always had a creative side growing up, which she applied to her own unique style. She would have loved to study fashion design in college, but was encouraged to study hotel and restaurant management instead, as it was seen as the more realistic option for business opportunities. Through HRM, she learned a lot about the food industry and even ventured into setting up her own food stall in Fairview, Quezon City, where she sold Wagyu cubes.
âFood wasn’t exactly my dream business, but I saw the potential in learning so I decided to give it a try,â Cha explained. âIn the back of my mind, I was sort of hoping that it would become a restaurant that housed a little shop where I could also design and sell clothes.â
Eventually, the food stand closed. After taking a break to reassess her career path, she thought about starting a new business. The question was, would it be related to food, since she had experienced it before, or would it be something else this time, something that was still in her heart and kindled a fire in her?
Eventually, Cha decided that since she had already tried the food industry, it was time to venture into fashion. It was the right time, wasn’t it?
She started preparations in January 2020. She conceptualized the brand name, logo and initial designs. She secured her suppliers and trained her small team which included her marketing partner, two models, a photographer and a two-in-one model maker and seamstress.
The launch of his dreams
In July 2020, Anyo Manila launched as an online women’s clothing store, right in the middle of the nationwide lockdown.
âThe hardest part of the process is selling, especially during the pandemic,â Cha said. âThere would be times when I doubted my abilities as a designer and wondered if I had made the right decision. But each time I reminded myself that this is what I love and that alone should motivate me. I am also fortunate to have a wonderful support system in my team, family and friends.
With hard work and perseverance, Anyo Manila has amassed more than 20,000 Instagram followers, a multitude of supporters and influencers and a product line that spans from women’s clothing to children’s clothing and products for the House. Stemming from his love for children and his nephews and nieces, the children’s line is purely customizable via pre-order.
On the other hand, home products surfaced when she created framed artwork from her engagement bouquet of dried flowers. When she posted them on her personal Instagram account, her friends encouraged her to design and sell products that would beautify homes. It seemed more relevant than ever. She then placed her Anyo tampon on cushions, table runners, coasters, tissue boxes and more.
Would Anyo Manila also extend to men’s clothing? Cha still thinks about it, but she loves the idea of ââcreating matching outfits for herself, her fiancÃ© Miguel, and their future children to wear someday.
Inspired by its own brand story, Anyo Manila launched a campaign that urges Filipinos to dream big and work hard to achieve it, no matter how challenging.
What does #DreamInStyleWithAnyo mean? The path to any dream – from the moment you decide to go for it until the moment you can finally say “I did it!” – can be long, unpredictable and even overwhelming. But the ups and downs that we go through are stepping stones towards this dream that also make you stronger, and therefore must be appreciated and savored day by day. With its new campaign, Anyo Manila can help put everyone in the right frame of mind to rush towards their goal, whether it’s through a stylish and comfortable outfit or a beautiful home decor.
âI believe fashion is a representation of who you are, reduced to your ultimate comfort level,â Cha said. âThis is reflected in Anyo’s clothes, comfortable enough to wear around the house and stylish enough that your face is a snap. Likewise, our home products have been designed to brighten up a home and help you feel motivated. We may be living in uncertain times with this 40s, but it has also spawned many new dreams, so now we say it’s time to #DreamInStyleWithAnyo. “
Anyo Manila is the product of a big dream, struggles, courage, love and everything in between. Its brand role is now to support Filipinos with the same ambition, by offering style and comfort to their journey through its products.
âI am grateful for Anyo Manila. If I didn’t go I would always tell myself “what if” and I would probably go crazy during my 40s, “Cha said. âThis business can get wildly hectic now, but it’s the wonderful kind because at the end of the day, if you love what you do, you love everything else that goes with it. “
To learn more about Anyo Manila and its products, one can visit anyomanila.com, like Anyo on Facebook and follow @anyomanila on Instagram. SPONSORED CONTENT