Opening of GCC’s first-ever fashion and lifestyle ‘phygital’ store
Abu Dhabi: GCC’s leading fashion e-commerce destination, 6thStreet.com opened the region’s first-ever phygital (physical and digital) store at the Dubai Hills Mall on Friday.
6thStreet.com is located on the ground floor of Dubai Hills Mall, equipped with 38 tablets and 7 fitting rooms. Customers are guided through the unique shopping experience by ten on-the-floor fashion advisors.
6thStreet.com is owned by Apparel Group, the global fashion retail group headquartered in Dubai.
The store, located in the Dubai Hills Mall, is characterized by offering customers a complete experience integrated with the benefits of shopping, whether online or in-store.
The store offers shoppers an immersive interactive shopping experience with access to over 20,000 styles, unlike traditional retail stores which can only display over 1,000 styles.
The phygital store holds seven times the inventory of a regular store, with almost every brand available on the 6thStreet.com app in the UAE, such as Birkenstock, Calvin Klein, Tommy Hilfiger, Crocs, Levi’s, Skechers, Adidas , Nike, Dune London, Aldo, Toms and more.
The Phygital Store, which relies on the best innovative technologies, and announces a bright future in the field of retail, offers quality experiences combining digital shopping and traditional shopping.
Of note, customers can use tablets to browse, test and add products, just as they did when shopping through the app, and products can also be tried on in designated fitting rooms.
The interactive screen allows customers to trade volumes, ask for help and select purchases, and customers can touch and feel the products amid social and enjoyable shopping experiences without any challenges or obstacles. they might face, such as long shipping times, limited stock in the store, or waiting in checkout lines.
“We thought we were creating a ‘wow’ experience for our customers when we realized that certain elements, like touch and feel and instant shopping gratification, which are only available offline, should surely be incorporated,” said Dharmin. Ved, CEO of 6th Street.
6thStreet.com was also the first in the region to introduce Live Shopping, where shoppers can interact directly with their favorite “influencers” and purchase their recommendations in real time.
Another offering of the app is the SuperStars tab, which is the central theme of the platform. Through the SuperStars tab, shoppers can access product recommendations from over 600 top influencers in the region through a social commerce experience.