Jennifer Lopez unveils her new fashion footwear campaign

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Jennifer Lopez unveils her new fashion footwear campaign

Jennifer Lopez unveils her new fashion footwear campaign.

In Irish fashion news, singer Jennifer Lopez will today launch her interactive advertising campaign and video game her collection of JLo Jennifer Lopez shoes.

JLo’s collection will be exclusively available at Designer Shoe Warehouse in America and Canada. Entitled “Hit Play,” Jlo’s first campaign reflects the multi-hyphenated singer’s enthusiasm for life.

JLo is currently dating Ben Affleck

Jennifer’s new shoe collection includes sexy platform heels with shiny and textured accents, high-top boots adorned with crystals, sneakers and ankle boots with faux sheepskin detailing.

Also included are his boots which take center stage in this fabulous new collection, which is inspired by JLo’s personal style. She also added options above the knee, ankle boots, spiked soles and stiff stiletto heels.

To add to his new drop, Lopez presented a special Hit Play capsule collection. This will see the launch every few weeks of three limited edition styles that were custom created by Jennifer with special details and styling.

Jennifer is also a Coach NY brand ambassador.

Jen’s first drop features an above-the-knee boot with chain detail on the top. To add, there’s a lucite wedge that comes with an embellished ankle wrap and burgundy sneakers. As part of JLo’s Hit Play campaign, Jennifer will release her first 8-bit interactive video game.

The game shows customers lively renditions of the three cities Lopez inhabit: New York, Los Angeles, and Miami. This can be viewed at dsw.com/jlo.

Jennifer’s personalized avatar reflects her larger-than-life personality as players progress through levels that feature a nostalgic 8-bit aesthetic and a nod to Lopez’s life. Players will navigate the Jlo avatar to hop through city streets, capture JLo Jennifer Lopez shoes for points, and ultimately reach a DSW store surrounded by her fall 2021 collection.

JLo has sold over 75 million records worldwide

Throughout the game, players will hear messages of encouragement from Jennifer. In a statement surrounding the re-launch of her new game, the 52-year-old New Yorker said, “I’ve designed this collection for every woman and for every occasion. I can’t wait for us all to dance, spend more time with our family and friends, and most importantly, replay. I also wanted to bring an extra element of excitement with the Hit Play video game – it’s time to have some fun.

Jennifer Lopez unveils new fashion footwear campaign: Irish fashion news

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Irish Fashion News JLo’s Hit Play campaign


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