How the reggaeton star is changing fashion – footwear news


On December 3, J Balvin will be honored as Style Influencer of the Year at the FN Achievement Awards. Below is an article from the December 2 print issue of the magazine about the artist’s eye to the top of the charts for emerging designers and his infectious energy.

J Balvin has sold the world’s most famous venues, offering his brand of reggaeton to legions of fans and cementing his heritage as a pop icon. But when the performance is over, the recording artist treats the world as her stage for another personal passion.

The chart-topping musician, born José Álvaro Osorio Balvin, has a style few can achieve. He has an affinity for vibrant hues and bold patterns. It effortlessly goes from high-end fashion houses to streetwear basics. And her outfits are always tied with the perfect shoes to make a statement.

Balvin’s eye for demanding looks was largely developed on his own, without professional guidance.

“I like [style myself] because I’m a geek about it. I go back in time – the ’80s and’ 90s – and I walk around New York and look at people’s style, creativity, ”Balvin said. “Fashion is an art, a way of expressing yourself, and that’s what I like to do.”

J Balvin, shot exclusively for FN backstage at the Coca-Cola Flow Fest in Mexico City on November 23, 2019.

CREDIT: David Barajas

His keen sense of style caught the attention of the fashion community, prompting some of the biggest brands in the industry to seek a partnership with him. This year, Guess brought in Balvin for a spring collection and campaign, and Bape collaborated with the singer in August. Balvin’s partnership with Bape isn’t over yet: a small capsule with the brand is expected to hit stores on December 4.

But the hit maker “Mi Gente” is not limited to labels that the masses are familiar with.

“José won’t just keep what he’s wearing, but he’s looking for brands. He discovers brands, ”explained designer and friend Mike Amiri, winner of the FN’s 2018 Emerging Talent Award. “He goes through Instagram and looks for brands with 500 followers, 1,000 followers, or maybe an Ohio kid sewing a quilted blanket into jeans. These are the people to whom it is addressed.

Balvin’s passion for discovery led him to Amiri when the designer launched his eponymous brand in 2015. It also led him to Guillermo Andrade, co-founder of the burgeoning 424 store and brand in Los Angeles. .

Andrade believes that Balvin’s confidence and the way he presents himself fascinates people on many levels.

“It’s not just ‘He’s super cool.’ It’s all about him. That energy comes through and you’re like, “What is he wearing? How does he smell? Why is he smiling so much? What are these sunglasses?” ? ‘ “Said Andrade.” You cannot help but be captured by the energy of man. “

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J Balvin, shot exclusively for FN.

CREDIT: David Barajas

Although Balvin created clothing lines with big brands, a shoe with his name escaped him. However, that will change in 2020: The star has confirmed with FN that his first collaboration with shoes will fall next year, although he has been silent on more details.

Overall, the goals of the “Blanco” singer are not just selfish. He also wants to elevate the stature of Latinos in fashion. “I want to change the whole perception of Latinos; I also want to show the world how cool we are, ”Balvin said.

Andrade thinks the musician is on the right track to achieve this.

“There is no definitive identity as a community here in the United States. We are all trying to find her. We are fighting to establish an identity that we can be proud of, ”said Andrade. “For a lot of people, José isn’t just Latin with style. For a lot of people, he’s a superstar, a style icon.

The 33rd Annual FNAA Ceremony will be held at the IAC Building in New York City. Sponsors for the event include Klarna, Geox, The Style Room Powered by Zappos, FDRA, Micam Milano and Buchanan’s Scotch Whiskey.

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J Balvin onstage at the Coca-Cola Flow Fest in Mexico City on November 23, 2019.

CREDIT: David Barajas

Click on the gallery to see photos from the shoot.

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