Ferrari launches into gastronomy and fashion – Lifestyle
Italian luxury sports car maker Ferrari has branched out, showcasing its first fashion collection and embarking on high-end catering.
The brand’s colors, red and yellow, dominated in Sunday’s first parade, which took place amid the production lines at the Ferrari base in Maranello, northern Italy.
Designed by Armani veteran Rocco Iannone, Ferrari’s creative director, there were oversized jackets and parkas, mixing nylon, silk and recycled fabrics, worn with loose or fitted skirts, shorts and pants.
Many of them carried the Ferrari logo, could be worn by men or women, and featured what the company called a “bold, fearless and assertive” style.
Ferrari will reopen the legendary Cavallino restaurant in Maranello to the public on Tuesday, under the direction of Italian chef Massimo Bottura, three Michelin stars.
It started life as a canteen and became the favorite place of the charismatic founder of the brand, Enzo Ferrari, to receive employees, customers and friends in a small private lounge.
It first opened to the public in 1950 and has been renovated over the past 18 months by architect and designer India Mahdavi.
Ferrari boss John Elkann said the company wanted to “support excellence and the best Italian creativity”.