Fashion, shoe and clothing store openings – Footwear News
Many well-heeled New Yorkers have resided in the Hamptons for months during the coronavirus pandemic – and the July 4 holiday weekend is sure to bring another influx of visitors.
With renewed concerns about store safety amid a spike in cases in many parts of the country, it won’t be a typical summer in this eastern Long Island enclave. Still, a number of large retailers, including Jimmy Choo, Paul Stuart and American Eagle, are debuting in spaces with special additional services to attract shoppers in the coronavirus era.
“There is an opportunity. People shop now because they are tired of being locked up, ”said Joseph Aquino, president of JAACRES, a commercial real estate company, which works with local retailers such as Charleston Shoe Co.
Jimmy Choo is opening a pop-up in East Hampton, on Newtown Lane, for the third year. (It previously operated temporary locations in the Hamptons in 2017 and 2018.) shop – which offers shoes, bags, eyewear, small leather goods, accessories and fragrances – sells both spring styles and pre-fall looks.
With some people still anxious to shop in-store, Choo also touts private shopping appointments, virtual styling, and contactless curbside pickup. Taking it a step further, the brand unveiled “Choo to You,” which will offer consumers on-demand delivery services and the option of being offered a selection of styles.
Same-day delivery, once an advantage, has become the norm for picky retailers looking to compete this summer.
Bergdorf Goodman, for example, will deliver the purchases to all consumers in the Hamptons who order before noon each day. Like many other New York City retailers, Bergdorf, which just opened its flagship store last week, is grappling with the loss of tourist traffic and dollars as well as the exodus from the city.
Paul Stuart, who has stores in New York, Chicago and Washington, DC, noticed that many of his loyal Manhattan shoppers stay out of town and have no plans to return until Labor Day. With a strong customer base already in the Hamptons, it just made its Southampton debut – and will remain open until the end of the year.
The shoe styles offered include classic espadrilles, suede shoes, and leather and suede sneakers.
“With this new store in Southampton, we are delighted to have new and old customers spending time there this summer,” said CEO Paulette Garafalo.
While familiar nameplates can be instantly recognized, some retailers are betting on new concepts instead to fuel excitement.
American Eagle, for example, opened Unsubscribe – which focuses on “slow, consciously designed fashion.” The boutique offers women’s clothing, swimwear and accessories, including styles from outside brands such as Veja, the sustainable Paris-based sneaker brand.