Derby Asda to be the flagship store for fashion, lifestyle and beauty
An Asda supermarket in Derby is being transformed into a retail destination with the addition of 13 new fashion and lifestyle brands, including Missguided and Rawr Beauty.
The Spondon store is just one of two in the UK that will become a flagship supercentre, partnering with some of the UK’s biggest names.
Work is already underway with some of the new dealerships already appearing in the Derby Road store.
The branch, as well as a location in Wigan, will include dedicated areas giving shoppers the ability to shop for everything from fitness equipment and sportswear to trendy clothing and accessories.
These will include:
â¢ An enriched fashion offering in a dedicated area, including Missguided, In The Style, New Look, Lee and Wrangler and Girls on Film, alongside popular George collections
â¢ A new fitness area offering equipment, clothing and sports supplements from Decathlon, My Protein and Maximuscle to complement Asda’s own range
â¢ In a supermarket first, a new beauty partnership with Rawr Beauty offering a range of beauty services for nails, eyebrows and eyelashes allowing customers to conveniently combine a regular trip to the supermarket with a treatment session
â¢ A branded toy aisle with LOL, Hot Wheels, Paw Patrol and Barbie products in partnership with The Entertainer
â¢ A collection of accessories, hair products, stationery and gifts from Claire’s and Accessorize
â¢ musicMagpie SMARTdrop kiosks where customers can recycle old smartphones for cash while in-store
Matt Harrison, Senior Director of Partnerships at Asda, said: âCustomers in Derby and Wigan can now purchase our largest range of partner brands in one store, so whether they are looking to pick an outfit for a night out or a night out. toy for a birthday present, they will find everything in one place.
âAs life gets busy again, our flagship stores give shoppers in Derby and Wigan the ability to quickly and easily get what they need in one place.
This is the first time that Asda has brought together several third-party brands in this way.
In 2021, Asda continued to increase the number of sites where B&Q, The Entertainer, Greggs, Claire’s and Pre-loved are offered and plans to launch between 16 and 20 additional lifestyle brands this year.
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