Deckers Brands Fashion Lifestyle President leaves



Deckers Brands said Andrea O’Donnell stepped down as president of its Fashion Lifestyle segment, which includes Ugg and Koolaburra, to accept another opportunity.

Dave Powers, CEO and Chairman, and former Chairman of Omnichannel and Chairman of Direct-to-Consumer, will assume the additional role of Interim Chairman, effective immediately, as the company looks to replace O’Donnell.

O’Donnell joined Deckers in this role in 2016. Previously, she was President, Global Merchandising, DFS Group Limited.

Commenting on the announcement, Powers said, “Under Andrea’s leadership and contagious passion for the brand, Ugg has achieved record levels of consumer demand and brand recognition. His expertise and insight have been invaluable in developing the potential of the Ugg brand and setting up an even more robust growth trajectory. On behalf of the Board of Directors and the management team, I would like to thank Andrea for her many contributions and wish her the best as she embarks on her next trip. I look forward to working closely with the Fashion Lifestyle team to build on this positive momentum and deliver shareholder value as we enter the next era of innovation, consumer satisfaction and brand success. Ugg.

“I’m incredibly proud of everything the Fashion Lifestyle team has accomplished in my five years with the company,” said O’Donnell. “The Ugg brand, currently in its strongest position, continues to grow as a year-round global lifestyle brand with an increasingly diverse and daring product offering. It has been an honor to see Ugg continually evolve to reflect the needs of our consumers around the world while remaining true to its values, and I am grateful to have had the opportunity to lead a team so committed to making a positive impact. about people, their communities and the planet. I know the Ugg story has only just begun and I can’t wait to follow Deckers’ future success.

Deckers Brands portfolio includes Ugg, Koolaburra, Hoka One One, Teva and Sanuk.

Photo Courtesy of Deckers / Ugg Brand


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