Deckers Brands appoints Anne Spangenberg as President of Fashion Lifestyle

GOLETA, Calif., July 6, 2022 /PRNewswire/ — Deckers Brands (NYSE: DECK), a global leader in the design, marketing and distribution of innovative footwear, apparel and accessories, today announced the appointment of Anne Spangenberg as President of Fashion Lifestyle, effective July 11, 2022. Spangenberg will be part of the management team, reporting directly to Dave PowersCEO and President of Deckers Brands.

Spangenberg has a long track record as a global leader and strategic brand builder, most recently serving as Chief Merchandiser for Nike, Inc. She will lead Deckers’ Fashion Lifestyle brands, including UGG and Koolaburra, with a focus on product diversification, consumer adoption and the evolution of franchising in a tightly managed omnichannel marketplace.

“The UGG brand is currently in its strongest position, which will only be strengthened by Anne’s appointment,” Powers said. “Anne is a proven industry leader who has played a significant role in building and transforming merchandising functions across categories, channels and markets. Above all, she brings to Deckers an innate understanding of the consumer and the ability to effectively execute a strategy in alignment with the I am proud of the great work of the UGG team and look forward to working with Anne to accelerate brand growth, improve customer experience and continue to progress towards our goals over the next few years.”

“I am thrilled to take on the role of President of Fashion Lifestyle and lead an incredible team of passionate individuals fueled by collaboration and creativity,” said Spangenberg. “With significant opportunities ahead for UGG, I look forward to leading this already extremely successful business to its next level of growth. The brand’s unique combination of strong consumer demand, loyal and expanding customer base and ability to innovate both new and existing franchises gives me confidence in our ability to further elevate UGG through disciplined and strategic global market management while building on exciting levels of global brand heat.”

About Deckers Brands

Deckers Brands is a global leader in the design, market and distribution of innovative footwear, apparel and accessories developed for casual everyday wear and high performance activities. The Company’s brand portfolio includes UGG®, Koolaburra®, HOKA®, Teva® and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, company-owned and operated retail stores, and select online stores, including company-owned websites. . Deckers Brands has over 40 years of history building niche footwear brands into lifestyle market leaders, attracting millions of loyal consumers worldwide. For more information, visit

Forward-looking statements

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SOURCE Deckers Brands

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