Couple opens slow fashion clothing store with a difference in Headingley

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A couple from Leeds have opened the city’s first clothing store that sells only sustainable fashion.

James Fenwick and his partner Jo Wanner opened Tråd Collective open on September 11 at the Headingley Center.

The idea for the store that offers upcycled fashion as well as sustainable branded clothing came after the New Year’s resolution to shop sustainably.

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However, the couple, who moved to the city last year from Milan, struggled to do so and Jo, who has a background in fashion, said it was difficult to find sustainable clothing in Leeds.

She said: “It was so difficult to find which brands and which stores were durable, every time I wanted to buy a shirt or jacket I would research the brand for 20-30 minutes to see if it was durable.

“If the people of Leeds want to shop in a sustainable way, we have to make it easy for them, and that is the goal of Tråd Collective. “



Trad Collective in Headingley only sells sustainable clothing

The clothing style and interior of the store are heavily influenced by Jo’s Swedish heritage.

As the store prides itself on being sustainable, Tråd Collective is plastic-free and also sells Yorkshire brands such as Olive and Hope and Muthaship, as well as Jo Wanner Label’s own brand.

Since opening earlier this month, James, a part-time teacher at Allerton High School, said they were busy.

He said: “We found that when we were doing second-hand shopping the stores were always very cramped or the clothes were wet or didn’t fit, so we wanted to create something different. All of our pre-loved clothes are selected and well presented and we offer free changes on all pre-loved clothes. “

The store is also plastic-free, focusing on natural fibers, co-founded James added: “You have to be the change you want to see in the world and at Tråd we don’t want to contribute to landfills and we don’t. don’t want to add microplastics to the ocean.


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