Fashion lifestyle – The Bradshaw Agency http://thebradshawagency.com/ Tue, 22 Nov 2022 13:58:45 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://thebradshawagency.com/wp-content/uploads/2021/10/icon-8.png Fashion lifestyle – The Bradshaw Agency http://thebradshawagency.com/ 32 32 Malaika Arora says she is being trolled for her fashion, her lifestyle choices and her age | Bollywood https://thebradshawagency.com/malaika-arora-says-she-is-being-trolled-for-her-fashion-her-lifestyle-choices-and-her-age-bollywood/ Mon, 21 Nov 2022 14:44:10 +0000 https://thebradshawagency.com/malaika-arora-says-she-is-being-trolled-for-her-fashion-her-lifestyle-choices-and-her-age-bollywood/ Actress Malaika Arora, in a new interview, said she wanted to bust the myths and misconceptions about her on her upcoming show, Moving In with Malaika. She also spoke about trolls, who often target her for various reasons, like her clothing choices and even her private life. Malaika’s new show promises to show her life […]]]>

Actress Malaika Arora, in a new interview, said she wanted to bust the myths and misconceptions about her on her upcoming show, Moving In with Malaika. She also spoke about trolls, who often target her for various reasons, like her clothing choices and even her private life. Malaika’s new show promises to show her life up close. Read also : Arjun Kapoor takes Malaika Arora on a date before the launch of his show

Moving In with Malaika will premiere on Disney+ Hotstar on December 5th. Speaking of which, she shared that busting myths about her is part of the show. While Malaika clarified that trolls don’t bother her, she said, “I think people have perceptions because of the trolls you see. I mean, that’s how perceptions are constructed. And I think I want to break those perceptions and those myths because ultimately people believe what’s being broadcast.

“People criticize everything from my choices, my fashion choices or my lifestyle choices, how I do it, my age, etc., all of that. It’s heavily, heavily trolled. So yeah, that are exactly the things I want to address and how I address them. Not that you have to watch the show. I don’t think it’s a preachy show. I’m not doing a chat show here. It’s a very different view So yeah, we don’t want to be judgmental,” Malaika added to ETimes about those times when her fashion choices were questioned.

Earlier, in a promotional video, Malaika addressed several criticisms she has faced in her life. She called herself “the woman everyone loves to talk about”. “Kuch bhi karo (whatever you do) people talk, I break up, this is the news. I move on, all hell breaks loose. I’m with my partner, I’m being trolled. Take a fucking walk, I’m getting trolled,” she said. Her show will also include celebrity guests who will join her in speaking openly about her life.

]]>
Designer Denny Wirawan celebrates 25 years in fashion – Lifestyle https://thebradshawagency.com/designer-denny-wirawan-celebrates-25-years-in-fashion-lifestyle/ Sun, 30 Oct 2022 08:04:09 +0000 https://thebradshawagency.com/designer-denny-wirawan-celebrates-25-years-in-fashion-lifestyle/ Sylviana Hamdani (Jakarta Post) Jakarta ● Sun, October 30, 2022 2022-10-30 15:00 0 c5899ceba9df082b5eba6392e50c41bd 1 Way of life Denny-Wirawan, dressmaker, designer, spring-summer-collection, fashion show Free Indonesian fashion designer Denny Wirawan celebrates the 25th anniversary of his career and wishes for the future. The journey of a thousand miles begins with a single step, wrote Chinese […]]]>

Sylviana Hamdani (Jakarta Post)

Jakarta ●
Sun, October 30, 2022

2022-10-30
15:00
0
c5899ceba9df082b5eba6392e50c41bd
1
Way of life
Denny-Wirawan, dressmaker, designer, spring-summer-collection, fashion show
Free

Indonesian fashion designer Denny Wirawan celebrates the 25th anniversary of his career and wishes for the future.

The journey of a thousand miles begins with a single step, wrote Chinese philosopher Lao Tzu. But this single step is also made of a thousand dreams, determination and hours of hard work and the will to move forward despite all the obstacles.

For Indonesian fashion designer Denny Wirawan, the first brave step in his career was in Jakarta in 1996.

“I started my first label in 1996,” Denny said in an interview with Jakarta Post before her fashion show at the InterContinental Jakarta hotel on September 28. “Since then, I have continued to move forward, process and learn.”

That day, the designer presented an exhibition trunk celebrating his 25-year career in the hotel’s Grand Ballroom. Langkah (Step) themed, the show featured Denny Wirawan’s Spring/Summer 2023 collection.

The ballroom was overflowing with Indonesian celebrities and the crème de la crème attending the show.

“A fashion show always looks glamorous,” Denny said. “But there’s a lot of sweat and tears behind it. And I had a lot [of sweat and tears] in the 25 years of my career.

‘Bondho Nekat’

The Bali-born designer spent most of his formative years in Surabaya. It is also in this city that Denny’s passion for fashion was born.

As a young boy, Denny enjoyed hanging out in his mother’s barbershop and browsing through stacks of fashion magazines provided to customers. Intrigued by the models who pose elegantly in magazines, the little boy imagines himself as a designer and begins to design beautiful outfits for them.

Through practice, Denny improved his skills. In high school, Denny designed outfits for his friends and family and had them made by tailors.

After graduating from high school in 1986, Denny enrolled at the prestigious Bandung Institute of Technology (ITB), planning to major in fashion and textile design.

“I didn’t pass the entrance test,” Denny said with a chuckle. “Twice.”

But Denny didn’t dwell on his failures. Convinced of his talents, Denny then entered a fashion design competition organized by an international yarn company in Surabaya.

Designer inspiration: Denny Wirawan poses before his Spring/Summer 2023 collection show at the InterContinental Hotel in Jakarta on September 28. (JP/Sylviana Hamdani) (JP/Sylviana Hamdani)

A friend introduced Denny to the owner of a textile shop in Plaza Surabaya, an upscale shopping mall in the city, who then agreed to sponsor him and provide all the fabrics needed for the contest.

The budding designer came out second in the competition. And when Denny returned to the store to thank the owner, he received a job offer.

“I was very young and inexperienced,” Denny said, his voice trailing off in a wave of emotion. “But [the owner] already trusted me to work in his shop.

In the textile shop, Denny was tasked with designing bespoke outfits for customers.

“I remember my hands were shaking when I first drew a dress in front of the client,” he said.

Denny worked and honed his skills in the textile studio for four years.

In 1991, the young designer tried his hand at another fashion design competition. Organized by Femina magazine, Denny competed against thousands of creative fashion talents from across the country.

“I came out as a finalist but I felt like a loser because I didn’t win [the competition],” he said.

Denny then reviewed all of the contest winners. He discovered that most of them were studying at LPTB Susan Budihardjo (Susan Budihardjo’s fashion school), one of the top fashion schools in the country at the time.

Denny decided to also study at school to become an accomplished fashion designer.

In 1992 Denny quit the textile shop and moved to Jakarta to start studying at LPTB Susan Budihardjo.

“As someone who grew up in Surabaya, I guess I’m equipped with bonho nekat [bravery that comes from being desperate]laughed Denny.

But bravery alone is never enough. To survive in the capital, Denny had to look for a job.

“It was like deja vu,” he said. “A friend introduced me to Prajudi [Admodirdjo], who was then looking for an assistant designer. He didn’t mind that I had just started my fashion studies. All he cared about was that I could draw.

Prajudi Admodirdjo was a renowned fashion designer in Indonesia between the 1970s and 1990s. His clients included the second Indonesian President Soeharto and his family.

Prajudi not only employed the fledgling designer as an assistant but also entrusted him with her new ready-to-wear brand, Bianglala.

“It’s become an invaluable lesson for me, especially as I plan to build my fashion brand,” Denny said.

Prajudi died in 1995. And a year later Denny quit the studio and started his brand.

A consistent fashion designer

Twenty-five years later, on the occasion of the anniversary of his career, Denny wanted to present a gala trunk show to his friends and clients.

“I had wanted to celebrate my 25th birthday last year, but it was impossible because of the pandemic,” he said.

The Trunk Show opened with video of Denny, dressed in a white shirt and Balinese sarong, walking barefoot on a beach, leaving a trail of footprints behind him. Shortly after, two young girls dressed in white kebaya and wearing banten (Balinese offerings) in their hands, emerged from the backstage and walked the floor, spreading the fragrant incense smoke throughout the ballroom and blessing the show.

In the first segment of the show, Denny showcased men’s and women’s tunics, overcoats and jackets made from the vibrant Tenun Endek from Bali. These exquisite hold were made by traditional artisans in Singaraja, North Bali, using natural dyes.

“Caring for the environment has become my main concern these days,” the designer said.

In the show’s second sequence, Denny combined Batik Kudus and Balinese Tenun Gringsing in a series of evening dresses and trouser suits.

Tenun Gringsing is made with one of the oldest and rarest hand weaving techniques, double ikat [tie-dye]”, Denny said. “Therefore, I didn’t cut any in my outfits.

Craftsmen make Tenun Gringsing in Karangasem, Bali, by tying the threads onto the weft of the loom and warping them to create rich, ornate designs. Due to this complicated technique, a piece of Tenun Gringsing can take from one to five years.

To honor the ancient technique of Tenun GringsingDenny didn’t cut any, but instead pleated and draped them elegantly over his dresses.

The third sequence of the show featured the lustrous Balinese Songket from Sidemen, east Bali, which has also been twinned with Batik Kudus.

Made from recycled yarns, some of the Songket had unique color gradients.

Denny also trained the artisans he worked with to soak the fabrics in a particular herbal concoction to make them softer and more comfortable to wear.

“It is indeed a challenge to meet so many craftsmen, to communicate with them and to direct them towards a breakthrough with a new technique”, confides Denny.

The Bakti Budaya Djarum Foundation sponsored the trunk fair.

“Denny has always been consistent in showcasing traditional Indonesian textiles in his collections and thereby perpetuating Indonesia’s cultural heritage,” said Renitasari Adrian, program director of the Bakti Budaya Djarum Foundation. “He has also inspired many young Indonesians with his expertise.”

Touch of Bali: A model parades down the catwalk wearing a Balinese Tenun Endek overcoat.  (JP/Sylviana Hamdani) Touch of Bali: A model parades down the catwalk wearing a Balinese Tenun Endek overcoat. (JP/Sylviana Hamdani) (JP/Sylviana Hamdani)

An inspiring mentor

Lilik Muflikah, a teacher at SMK NU Banat (NU Banat Vocational High School) in Kudus, Central Java, watched Denny’s birthday show on YouTube and was very impressed.

mas [Brother] Denny gave traditional Indonesian textiles a modern and international look and made us proud,” the 33-year-old schoolteacher said in the October 15 phone interview.

From July 29 to August 13, Denny Wirawan mentored 103 SMK NU Banat students and taught them how to conceptualize a fashion collection, design outfits in a sustainable way, and organize a fashion show.

mas Denny is an awesome fashion designer and mentor,” Lilik said. “I wish him the best for his career.”

At the end of the interview, just before the start of the fashion show, Denny expressed some wishes for the future of his career.

“I wish God gave me many more opportunities to work and inspire others,” the designer said. “I also want to explore many different regions of Indonesia and discover more traditional textiles for my next collection.”


]]>
Smile Agency, an agency specializing in fashion, lifestyle and beauty, is opening an office in Melbourne – Campaign Brief https://thebradshawagency.com/smile-agency-an-agency-specializing-in-fashion-lifestyle-and-beauty-is-opening-an-office-in-melbourne-campaign-brief/ Thu, 20 Oct 2022 05:15:23 +0000 https://thebradshawagency.com/smile-agency-an-agency-specializing-in-fashion-lifestyle-and-beauty-is-opening-an-office-in-melbourne-campaign-brief/ October 20, 2022, 4:15 p.m. | BY Ricki Green | No comments (Photo: Guy Marshall, Jade Ramsey-Elliot, Emil Vrisakis, Luke Furniss, Christine Annis-Brown, Jolene Cornford, Malin Lejonklou, Amy Anderson) Building on the success of Smile’s office in Sydney, Bashful Group is delighted to announce that its fashion, lifestyle and beauty agency, Smile, will open an […]]]>
| | No comments

(Photo: Guy Marshall, Jade Ramsey-Elliot, Emil Vrisakis, Luke Furniss, Christine Annis-Brown, Jolene Cornford, Malin Lejonklou, Amy Anderson)

Building on the success of Smile’s office in Sydney, Bashful Group is delighted to announce that its fashion, lifestyle and beauty agency, Smile, will open an office in Melbourne today.

Smile already works with some of Australia’s leading luxury fashion, beauty and lifestyle brands including Zimmermann, Ksubi, H&M, Schwarzkopf Professional, Dr. LeWinn’s, Sheike & Witchery. In particular, Zimmermann has been part of the company since its inception and has been a mutual growth partner.

Smile’s Art + Intent positioning is a philosophy that combines classic branding with a deep understanding of fashion and beauty codes. This approach leads to execution excellence that solves business problems. Alongside the opening of the new Melbourne office, a reinvigorated website www.smileagency.com.au

Smile Melbourne Creative Partner Luke Furniss brings with him a wealth of experience and a strong portfolio, most recently from his work as Creative Lead for Portas’ Melbourne office.

Furniss says, “Smile’s proven history of creating and nurturing magnetic brand universes is incredibly exciting. I am thrilled to work with this group of intelligent, inquisitive minds and dreamy creators. We can’t wait to find that sticky, exciting sweet spot where creativity and intention collide.

According to Emil Vrisakis, creative founder of Smile: “Luke is an important strategic and creative force. We are delighted to partner with him on our Smile Melbourne offer. Luke’s passion for the craft and his creative vision will help us solidify our position in Melbourne.

According to Simon Bookallil, co-founder and CEO of Bashful, “Smile’s success is driven by its fundamental understanding of categories, coupled with exceptional craftsmanship. Our work has helped our clients grow globally and stand out in Australia. This is Smile’s first location outside of Sydney. We are on track to continue this expansion in the future with other markets. ”

For more information, you can check out Smile Agency’s website here and follow them on Instagram.

Bashful Group is a group of independent but connected specialist companies that include Bashful Agency (advertising, content and design), True North (publishing), New Moon (events, experiential and influencer), TMC (PR, events and influencer) and Smile (fashion, lifestyle and beauty).

Smile Agency specializes in fashion, lifestyle and beauty brands. Smile works with Zimmermann, Ksubi, H&M, Schwarzkopf Professional, Dr. LeWinn’s, Sheike & Witchery.

]]>
Clothing, group brand, 6thStreet.com, openings, GCC’s, first fashion, lifestyle, phygital, store, Dubai https://thebradshawagency.com/clothing-group-brand-6thstreet-com-openings-gccs-first-fashion-lifestyle-phygital-store-dubai/ Fri, 30 Sep 2022 18:04:13 +0000 https://thebradshawagency.com/clothing-group-brand-6thstreet-com-openings-gccs-first-fashion-lifestyle-phygital-store-dubai/ India: GCC’s leading fashion e-commerce destination, 6thStreet.com opened the GCC region’s first-ever fashion-focused phygital store; an innovative technological space where online shopping converges with a physical store. Located in the Dubai Hills Mall, the 6thStreet.com store is the future of retail, offering customers an integrated omnichannel experience with the benefits of online and in-store shopping. […]]]>

India: GCC’s leading fashion e-commerce destination, 6thStreet.com opened the GCC region’s first-ever fashion-focused phygital store; an innovative technological space where online shopping converges with a physical store.

Located in the Dubai Hills Mall, the 6thStreet.com store is the future of retail, offering customers an integrated omnichannel experience with the benefits of online and in-store shopping. It is owned by Apparel Group, the global fashion and lifestyle retail conglomerate headquartered in Dubai.

Speaking at the store launch, His Excellency Omar bin Sultan Al Olama, UAE Minister of State for Artificial Intelligence, Digital Economy and Telecommuting Applications, said: “The first physical store in 6thStreet.com is a testament to the UAE’s leadership in future technologies and a reflection of the country’s status as a global trade and tourism hub. Featuring groundbreaking artificial intelligence applications, it is part of a new generation of smart retail brands that are boosting traditional industries and simultaneously strengthening the country’s digital economy.

Dharmin Ved, Founder and CEO of 6thStreet.com said, “After a year-long learning journey, our smarter retail concept is ready to welcome shoppers. We have invested in digital transformation not only to drive revenue growth, but also to streamline efficiency across the value chain.

The 6thStreet.com store offers tangible proof of how AI and machine learning can be harnessed to create an exciting new store format as well as create new opportunities for the retail industry, delivering advantages in terms of speed, cost and durability. The stimulating ecosystem created by the government of the United Arab Emirates allows ambition and innovation to thrive, so it is only fitting that we are launching our first phygital store in Dubai.

Customers of the 6thStreet.com store can use tablets to browse, select and add items, just as they would when shopping online on the app. They can be tested at the station or in a dedicated fitting room, where an interactive screen allows customers to swap sizes, ask for help and select their purchases. Customers can touch and feel the products, and enjoy the social aspect of shopping, without facing the challenges of long shipping times, limited in-store inventory or checkout queues.

Located on the ground floor of Dubai Hills Mall, the 7535 sqm. ft store is equipped with 38 shelves and 7 fitting rooms. Customers are guided through the unique shopping experience by ten on-the-floor fashion advisors. The phygital store holds seven times the inventory of a regular store, with almost every brand available on the 6thStreet.com app in the UAE, such as Birkenstock, Calvin Klein, Tommy Hilfiger, Crocs, Levi’s, Skechers, Adidas , Nike, Dune London, Aldo, Toms and more.

“6thStreet.com will continue to push the boundaries when it comes to delivering unique experiences to our customers. We anticipate that the phygital store will be embraced by tech-savvy residents of the UAE,” concluded Dharmin Ved.

The 6thStreet.com store demonstrates the UAE’s leadership in future technologies. Redefining retail in the region, the store combines physical format with digital shopping conveniences to deliver an immersive customer experience. Shoppers will have access to over 1200 brands available on 6thStreet.com: Birkenstock, Calvin Klein, Tommy Hilfiger, Crocs, Levi’s, Skechers, Adidas, Nike, Dune London, Aldo, Toms and more. 6thStreet.com is an omnichannel fashion e-commerce destination that features high street fashion and beauty brands in the United Arab Emirates, Saudi Arabia, Kuwait, Oman, Bahrain and Qatar. Being one of the largest footwear destinations in the GCC region, 6thStreet.com offers the latest collections from over 1000 international brands such as Tommy Hilfiger, Calvin Klein, Dune London, Charles & Keith, ALDO, Crocs, Birkenstock, Skechers, Levi’s, Nike, Adidas, Rituals, Inglot among many others. The online platform also offers free 100-day returns in-store and online, cash on delivery and click & collect option with real-time integration with 1337 stores.

Download the 6thStreet app on iOS and Android and follow @shop6thstreet on all social platforms to stay up to date with the latest trends.

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2,010 retail stores and 78 brands across all platforms while employing more than 17,300 multicultural employees.

Apparel Group has built a strong presence in the GCC and expanded thriving market gateways in India, South Africa, Singapore, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and the Philippines.

Apparel Group has created an omnichannel experience, leveraging brands from the United States, Canada, Europe, Australia and Asia. Brands include big names in fashion, footwear and lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot and Rituals.

Apparel Group owes its incredible growth to the vision and guidance of its dynamic Founder and President, Ms. Sima Ganwani Ved, who has propelled the company ever stronger since its inception over the past two decades.

www.appareluae.com

]]>
AZORTE, Reliance Retail’s fashion-lifestyle store, takes on Zara and Mango https://thebradshawagency.com/azorte-reliance-retails-fashion-lifestyle-store-takes-on-zara-and-mango/ Thu, 29 Sep 2022 13:37:00 +0000 https://thebradshawagency.com/azorte-reliance-retails-fashion-lifestyle-store-takes-on-zara-and-mango/ Reliance Retail on Thursday launched high-end fashion and lifestyle retail brand AZORTE in Bangalore in a bid to boost its presence in the luxury market in the country. At approximately 18,000 square feet in size, the AZORTE store is the latest addition to Reliance Retail’s fashion and lifestyle portfolio, which will compete with Zara, […]]]>

Reliance Retail on Thursday launched high-end fashion and lifestyle retail brand AZORTE in Bangalore in a bid to boost its presence in the luxury market in the country.

At approximately 18,000 square feet in size, the AZORTE store is the latest addition to Reliance Retail’s fashion and lifestyle portfolio, which will compete with Zara, owned by Mango and Industria de Diseno Textil SA, and will cater to millennials and Gen-Z.

“The mid-range fashion segment is one of the fastest growing consumer segments as Millennials and Generation Z increasingly demand the latest in international and contemporary Indian fashion,” said said Akhilesh Prasad, general manager of the fashion and lifestyle segment of Reliance Retail.

It will house high-end international and contemporary Indian fashion products and offer an assortment of Western and Indian clothing, footwear, fashion accessories, home, beauty and more, the company said in a statement.

The new store format includes technology interventions such as smart try-ons, fashion discovery stations, endless aisles and self-checkout kiosks. The company plans to increase its store presence in key markets over the coming months.

On Tuesday, Reliance Retail announced the launch of its fashion and lifestyle department store format – Reliance Centro.

]]>
Fashion, lifestyle and more at PosH-RacK – News https://thebradshawagency.com/fashion-lifestyle-and-more-at-posh-rack-news/ Wed, 28 Sep 2022 07:57:51 +0000 https://thebradshawagency.com/fashion-lifestyle-and-more-at-posh-rack-news/ The artistically curated pop-up will feature party and festive clothing, jewelry and more A drawing by Sounia Gohil By CT office Published: Wed Sep 28, 2022 11:57 AM Last update: Wed Sep 28, 2022 1:11 PM The PosH-RacK Festive & Lifestyle Shopping Edit powered by Malabar Gold & Diamonds will be held on Saturday, October […]]]>

The artistically curated pop-up will feature party and festive clothing, jewelry and more



A drawing by Sounia Gohil

By CT office

Published: Wed Sep 28, 2022 11:57 AM

Last update: Wed Sep 28, 2022 1:11 PM

The PosH-RacK Festive & Lifestyle Shopping Edit powered by Malabar Gold & Diamonds will be held on Saturday, October 1 at VIDA Emirates Hills Dubai, between 10am and 8pm.

Now celebrating its fifth year, the artistically curated pop-up will showcase holiday and party wear as well as Western fusion apparel for men and women, with nearly 32 brands showcasing apparel, accessories, fine jewelry, home decor and more.

The designer range includes Amaira Couture, Advait, Aquamarine Jewelery, B Label, Bangles by House Of Deepthi, Beauty by BiE, Bling by Ruchika, Chillosophy, Custom Made Home Decor, Design Tuktuk, Farhana Zahedi, Folklore, J by Jannat, Jewelry by Queenie, Kumud Designs, Lajwanti, Lotus Sutr by Karishma Jamwal, Lotus Suutra Jewelry, Malabar Gold & Diamonds, Meghna Panchmatia, Mohini Rajani, Outloud by Priyanka Chaturvedi, Nishkara, Richa Goenka, Rozelle by Rozzy Suri, Signature Fine Jewellery, Style Junkie , Sounia Gohil, Soul Vegan Cheese, The Boozy Buttons, Taropa by Archana Bhushan, Tasuvure, Varoin Marwah, Vikram Phadnis, Vivir – Joy of Linen and Wrapture by Suzanne.

And to mark PINKtober Breast Cancer Awareness Month, Gargash Hospital will be hosting free screenings and other health consultations during the event.

The first 50 buyers will receive gifts at the door. Guests can also enjoy complimentary beauty services at the Red Lounge. Plus, there are bites and bubbles to enjoy at the Malabar Gold & Diamonds Lounge.

PosH-RacK is the brainchild of Shefali Munshi, co-curated by Sharmilla Khanna.

]]>
Opening of GCC’s first-ever fashion and lifestyle ‘phygital’ store https://thebradshawagency.com/opening-of-gccs-first-ever-fashion-and-lifestyle-phygital-store/ Sun, 18 Sep 2022 11:44:00 +0000 https://thebradshawagency.com/opening-of-gccs-first-ever-fashion-and-lifestyle-phygital-store/ Abu Dhabi: GCC’s leading fashion e-commerce destination, 6thStreet.com opened the region’s first-ever phygital (physical and digital) store at the Dubai Hills Mall on Friday. 6thStreet.com is located on the ground floor of Dubai Hills Mall, equipped with 38 tablets and 7 fitting rooms. Customers are guided through the unique shopping experience by ten on-the-floor fashion […]]]>

Abu Dhabi: GCC’s leading fashion e-commerce destination, 6thStreet.com opened the region’s first-ever phygital (physical and digital) store at the Dubai Hills Mall on Friday.

6thStreet.com is located on the ground floor of Dubai Hills Mall, equipped with 38 tablets and 7 fitting rooms. Customers are guided through the unique shopping experience by ten on-the-floor fashion advisors.

6thStreet.com is owned by Apparel Group, the global fashion retail group headquartered in Dubai.

The store, located in the Dubai Hills Mall, is characterized by offering customers a complete experience integrated with the benefits of shopping, whether online or in-store.

The store offers shoppers an immersive interactive shopping experience with access to over 20,000 styles, unlike traditional retail stores which can only display over 1,000 styles.

6thStreet.com Dubai store. Picture:Twitter

The phygital store holds seven times the inventory of a regular store, with almost every brand available on the 6thStreet.com app in the UAE, such as Birkenstock, Calvin Klein, Tommy Hilfiger, Crocs, Levi’s, Skechers, Adidas , Nike, Dune London, Aldo, Toms and more.

The Phygital Store, which relies on the best innovative technologies, and announces a bright future in the field of retail, offers quality experiences combining digital shopping and traditional shopping.

Of note, customers can use tablets to browse, test and add products, just as they did when shopping through the app, and products can also be tried on in designated fitting rooms.

Photo: Twitter

The interactive screen allows customers to trade volumes, ask for help and select purchases, and customers can touch and feel the products amid social and enjoyable shopping experiences without any challenges or obstacles. they might face, such as long shipping times, limited stock in the store, or waiting in checkout lines.

“We thought we were creating a ‘wow’ experience for our customers when we realized that certain elements, like touch and feel and instant shopping gratification, which are only available offline, should surely be incorporated,” said Dharmin. Ved, CEO of 6th Street.

6thStreet.com was also the first in the region to introduce Live Shopping, where shoppers can interact directly with their favorite “influencers” and purchase their recommendations in real time.

Another offering of the app is the SuperStars tab, which is the central theme of the platform. Through the SuperStars tab, shoppers can access product recommendations from over 600 top influencers in the region through a social commerce experience.

]]>
Baker behind the patisseries: from MasterChef Singapore to F&B and fashion, Lifestyle News https://thebradshawagency.com/baker-behind-the-patisseries-from-masterchef-singapore-to-fb-and-fashion-lifestyle-news/ Sun, 21 Aug 2022 08:30:08 +0000 https://thebradshawagency.com/baker-behind-the-patisseries-from-masterchef-singapore-to-fb-and-fashion-lifestyle-news/ We may know her as the 2018 MasterChef Singapore finalist and the baker behind popular donut shop Sourbombe Bakery, but Genevieve Lee prefers not to be pigeonholed as an F&B person. With a myriad of interests that range from movies to fashion, the self-proclaimed “scammer” says she could go down many avenues in the future. […]]]>

We may know her as the 2018 MasterChef Singapore finalist and the baker behind popular donut shop Sourbombe Bakery, but Genevieve Lee prefers not to be pigeonholed as an F&B person.

With a myriad of interests that range from movies to fashion, the self-proclaimed “scammer” says she could go down many avenues in the future. We spoke to her about her here and now.

What was the best thing that came out of MasterChef Singapore for you?

All! My whole life has benefited from MasterChef. I’ve always been a huge MasterChef fangirl. Other people watched Dora the Explorer when they were kids; I watched MasterChef, Jamie Oliver and Gordon Ramsay. I’m so for TV chefs. When MasterChef Asia came out, I was like, “Oh my god, I have to sign up!” But I wasn’t 17 yet, so I couldn’t register.

Then MasterChef Singapore started. I was in New Zealand for a family vacation and said to my dad, “Dad, they just opened MasterChef Singapore! I want to join!” And he was like, “Go ahead.”

Before I even got it, I told everyone that I signed up as if I had it. But I like to show off. When I want something to happen, I tell everyone to make sure it happens. After the show, my life turned 360 degrees.

How?

One thing you should know about me is that I’m a scammer. Ever since I was 16, I’d been knocking on doors and asking in cafes, like, “Hey, do you want to store my cakes?” I would bake a cake, I would cut it into portions, I would give it to coffee shops and I would say, “Try it. If you like it, you can contact me here. If you don’t like it, throw it away. .”

So that was a stark difference. Before the show, I was hustling, making people recognize me. After the show, people came to me and asked me to do collaborations, events and hosting.

So it was very different. I’m really happy to have been able to do MasterChef and to have gone as far as I did. He gave me everything I needed to propel my career forward.

How did you know you wanted to become a baker?

https://www.instagram.com/p/Bo-f-8PB1O7/?utm_source=ig_embed&ig_rid=b272b225-f969-48a5-8f2f-13db40bda684

I had spent time in the hot kitchen studying at the Culinary Institute of America (CIA) in Singapore. I always knew I loved baking, but I considered it a hobby. I thought I would find my cooking career hot, but I realized that the pressure is very high and it is very hot.

The heat is there physically and mentally. I found myself burnt out even though I was just starting out in the industry and realized that something is wrong if I feel like that when I haven’t even fully invested myself. home after work or on my days off. I found it very peaceful.

When did you decide this would become your business?

When the Covid-19 arrived, what it taught me was to be more open-minded about your path and that e-commerce is easier for patisseries and bakeries because it is more easy to carry.

These were difficult times and we had to make the best of the situation. So, I baked a lot – cakes, bread and donuts – and sent them to my friends to see what they thought I could sell online.

A friend of mine, CR, who is my business partner now, tried it. He has a very commercial mind. Once he tried my bomboloni he was like, “Oh my god, do you want to do business together?” And I thought you knew what? Why not?

Why donuts instead of saying, cakes or bread?

https://www.instagram.com/p/B_9d-CPnt1g/?utm_source=ig_embed&ig_rid=a75a3747-d02e-4b60-94db-aca1d2fdbe7c

The most direct answer is that it’s more lucrative. You can sell large quantities. And it is easily accepted by everyone. Even if someone doesn’t like bread or sourdough, they’d probably like donuts. It’s a very mass market.

What was the biggest difference between going from a home-based business to a business venture?

The biggest difference is overhead. Brick and mortar stores really aren’t easy. I have known this since I was young because my father owns a restaurant business.

He maintained it for 40 years. I saw all the ups and downs, and I was scared to jump in. But I’m glad I took the plunge because I learned a lot. It’s not just about the business, but about personal goals and having difficult conversations. But it pushes me to push myself and be open to anything.

Certainly no regrets.

Your bomboloni comes in some really interesting flavors. Where does your inspiration come from?

I like food. I eat out a lot, I love going to restaurants and I read a lot of food blogs. Sometimes my friends with wacky taste buds ask me, “Do you think this and that would go together?”

And I would never say no. I would say, let me try and I’ll tell you. My willingness to experiment opened the doors to many flavors. We make mistakes, of course. But when they work, I feel so happy!

What do you think you would be doing if you weren’t a baker?

I feel like I’m typecast as an F&B person because I have other interests as well. I think I’m passionate about everything I do and I’m interested in everything. If I wasn’t in F&B, I think I’d be in film.

I’m the kind of person who watches a movie, then dissects it and talks about it, and goes crazy about it. I like the art of cinema. And I love fashion. So maybe I would be a fashion designer too and have my own brand. It has always been my dream.

Do you intend to start one?

I get a sketchbook and imagine what I would like to have in my own brand. My boyfriend said to me, “Start small, draw, create an Instagram account. You never know, someone might take it.”

I’ve always been a big dreamer, so I’ll give it a try.

ALSO READ: ‘It’s too early to choose’: MasterChef Singapore winner Johnathan Chew could still pursue a career in dentistry

This article first appeared in Wonderwall.sg.

]]>
Si.Se.Sa: At the forefront of modest fashion – Lifestyle https://thebradshawagency.com/si-se-sa-at-the-forefront-of-modest-fashion-lifestyle/ Sun, 21 Aug 2022 07:02:10 +0000 https://thebradshawagency.com/si-se-sa-at-the-forefront-of-modest-fashion-lifestyle/ Sylviana Hamdani (Jakarta Post) Jakarta ● Sun 21 August 2022 2022-08-21 14:00 2 b2587592dd54281f57bdb7dba915391b 1 Way of life Si-Se-Sa, fashion, fashion brand, Syariah-fashion, Muslim fashion, hijab, hijab-fashion Free The trio of sisters behind Si.Se.Sa have taken modest fashion and injected it with a dose of innovative and creative flair. Creativity is put to the test […]]]>

Sylviana Hamdani (Jakarta Post)

Jakarta ●
Sun 21 August 2022

2022-08-21
14:00
2
b2587592dd54281f57bdb7dba915391b
1
Way of life
Si-Se-Sa, fashion, fashion brand, Syariah-fashion, Muslim fashion, hijab, hijab-fashion
Free

The trio of sisters behind Si.Se.Sa have taken modest fashion and injected it with a dose of innovative and creative flair.

Creativity is put to the test when faced with many constraints. It’s not easy to be imaginative or playful when there’s a set of rules to follow.

In fashion, modest Muslim clothing is perhaps one of the most difficult to design. Also called syar’i fashion in Indonesia, this type of clothing should not be visually or physically revealing and should fully cover a woman’s chest and back. That’s why many modest garments almost uniformly have an A-line silhouette and come in black or another dark color.

This style also prevailed as the norm in Indonesia for many years until modest fashion brand Si.Se.Sa launched its first collection during Indonesian Fashion Week (IFW) 2013 in Jakarta.

“[The collection] sold out within a day,” said Siriz Zulfikar, brand business development manager who founded Si.Se.Sa with his sisters, Senaz Nasansia and Sansa Enandera. “For the rest of the four-day event, we were just there to take orders [purchase orders].”

His first collection included long dresses and khimar, or long scarves that cover the head, shoulders and chest, sometimes also the buttocks. They came in soft, pastel colors and were adorned with flounces and ruffles as a break from the usual modest clothing, but without compromising Islamic rules.

Si.Se.Sa has grown rapidly since then and now operates 18 boutiques and stores nationwide, including a recently opened flagship store in South Jakarta.

Striking style: A woman looks at a formal, khimar outfit on display at modest fashion brand Si.Se.Sa’s new flagship store. (JP/Sylviana Hamdani) (JP/Sylviana Hamdani)

Like mother, like daughters

The four-story store, which opened on July 11 in a 4,000 square meter building, towers over the residences of Jl. Prapança Raya. The property consists of Si.Se.Sa, a café, a reception hall and the brand’s management office.

“[The building] Was at the origin [part of] our parents’ house,” said Senaz, marketing communications manager. “We also bought the house next door and turned it into our flagship store.”

The three siblings were heavily influenced by their parents, who still live in an adjacent residential space at the rear of the building. Siriz, Senaz and Sansa inherited their talent and passion for fashion from their mother, senior Muslim fashion designer Merry Pramono.

“Since we were kids, we often saw our mother working and conceiving at home,” Senaz said. “And ever since we were teenagers, we’ve been designing our own dresses and having them made by seamstresses.”

But the three sisters followed very different career paths when they were growing up, even though all three were based in the nation’s capital.

The eldest, Siriz, graduated in management studies from Trisakti University in Jakarta and worked as an executive in a foreign bank, while Senaz, who studied architecture at the same university, worked for a firm architectural consulting.

The youngest, Sansa, who holds a master’s degree in psychology from the University of Queensland in Brisbane, Australia, worked as an account executive at Jakarta Post.

“But when we had kids, our husbands told us to stay home,” Senaz said. “And since we all love fashion, our mum suggested that we start our own label.”

So in 2011, the three founded Si.Se.Sa, an acronym formed from the first syllables of their names.

Unlike Merry, which offers high-end and unique pieces, Si.Se.Sa offers Muslim ready-to-wear to a young clientele.

“We did everything together, in the gotong royong [mutual cooperation] style,” Siriz said with a laugh.

At first, the sisters took turns designing Si.Se.Sa’s collections according to their own personal style. They later agreed that Sansa, who had completed a one-year fashion design course at Esmod Jakarta, should lead the brand’s creative division.

“It’s actually a huge pressure for me,” Sansa said. “After brainstorming together, I have to design the whole collection and [then] introduce him to my sisters.

In 2013, the three sisters made the personal decision to wear syar’i everyday clothes.

“We felt that syar’i clothing is more modest and appropriate and in line with our religion [tenets]“said Siriz.

As before, the sisters designed their own dresses and khimar for everyday wear, unwittingly inspiring their many customers to embrace modest fashion as well.

” See us [wearing modest clothing]many of our customers have commented, ‘I want this mbak-mbak [sisters] Si.Se.Sa wear,” recalls Siriz.

So, that same year, the brand decided to focus only on modest wear and launched its debut syar’i collection at IFW 2013.

“Beyond our expectations, [the collection] exploded and started the [syar’i fashion] trend that has lasted so far,” said Siriz.

Difficult challenges

To create a syar’i Fashion collection however was very different from typical modest clothing design.

“I find it very difficult,” Sansa said. “But fortunately, all three of us carry [syar’i clothing]. So before launching a collection on the market, we always try the items on ourselves to see if they look good on us and feel comfortable.

Comfort is indeed a major consideration for Si.Se.Sa clothing and accessories.

“As Indonesia has a tropical climate, it’s important that our outfits are light, loose and don’t hinder any movement,” said creative head Sansa, who opted for fabrics that flow “gracefully” over the body, such as muslin, crepe and cotton.

In 2015, the brand became a co-branding partner of Swarovski, which designs bespoke crystal ornaments for the brand.

fashion enthusiasts

Today, Si.Se.Sa has over 400,000 Instagram followers and over 10,000 Facebook fans. Last July, the brand launched the Si.Se.Sa Lovers Community (SLC), which offers members special discounts and reward points for every purchase.

“Currently we have about 2,000 members from all over Indonesia,” Siriz said.

The brand also hosts meet-and-greet events in its stores so they can get to know their loyal customers. The events are hosted by actress Citra Kirana, who was recently named Si.Se.Sa Brand Ambassador.

“Si.Se.Sa is Indonesia’s pioneer brand syar’i fashion,” Citra Kirana said in an interview at the opening of the brand’s flagship store in South Jakarta.

“I wore their outfits for Pengajian [religious lessons] and love them. They are modest, but very chic and fashionable. Al-Hamdulillah [Blessed be God]I can now represent them as their brand ambassador.

Creative start: A model displays a flowing pink outfit from Si.Se.Sa's 'Flori' collection on June 17, 2016 during the brand's annual fashion show at Da Vinci Tower in Tanah Abang, central Jakarta .  (Courtesy of Tim Muara Bagdja)Creative start: A model displays a flowing pink outfit from Si.Se.Sa’s ‘Flori’ collection on June 17, 2016 during the brand’s annual fashion show at Da Vinci Tower in Tanah Abang, central Jakarta . (Courtesy of Tim Muara Bagdja) (Courtesy of Muara Bagdja Team/Courtesy of Muara Bagdja Team)

“New Normal”

Si.Se.Sa is optimistic about the growth of Indonesia’s modest fashion industry.

“In 2013, you rarely saw women wearing syar’i Clothes. But now everywhere we go, in supermarkets, schools and even weddings, we see a lot of women wearing it,” Senaz said.

With the largest Muslim population in the world, Senaz is assured that the industry will grow exponentially in the country.

“There are tens of millions of Muslims [women] in Indonesia,” she continued. “More and more of them think that wearing syar’i [clothing] is normal now. And like most women, they also want to look different every day. So inchallah the market is sure to grow.

Si.Se.Sa also aims to expand and meet all women’s fashion needs, including accessories, and open another store early next year.

But what about the brand’s many competitors who copy its creations? “We won’t waste time or energy worrying about it. We’re just going to move on and keep creating,” Siriz replied.


]]>
Malaysia Airlines’ Enrich soars into the world of fashion https://thebradshawagency.com/malaysia-airlines-enrich-soars-into-the-world-of-fashion/ Thu, 04 Aug 2022 03:35:55 +0000 https://thebradshawagency.com/malaysia-airlines-enrich-soars-into-the-world-of-fashion/ Enrich, Malaysia Airlines’ travel and lifestyle loyalty program, has teamed up with Kapten Batik, a local fashion brand, to create a “timeless” and eco-friendly capsule collection of fashion apparel and lifestyle pieces . The collection was officially launched today at The Curve’s Kapten Batik lifestyle boutique by His Royal Highness Tengku Datin […]]]>

Enrich, Malaysia Airlines’ travel and lifestyle loyalty program, has teamed up with Kapten Batik, a local fashion brand, to create a “timeless” and eco-friendly capsule collection of fashion apparel and lifestyle pieces .

The collection was officially launched today at The Curve’s Kapten Batik lifestyle boutique by His Royal Highness Tengku Datin Paduka Setia Zatashah Sultan Sharafuddin Idris Shah, an environmental and social activist.

The limited-edition collection features six handcrafted garments and accessories, including men’s and juniors’ slim fit shirts, women’s Egyptian dress, lunch bag, tote bag and face mask.

The fabric in the collection is made from sustainable materials and is hand dyed with natural colors on GOTS (Global Organic Textile Standard) certified 100% organic batiste. The traditional hand block technique is used to print the modern Enrich x Kapten Batik design.

The entire collection can only be purchased through the airline’s flagship online store, Temptations, or at participating stores such as Kapten Batik’s Publika flagship store, BSC lifestyle store, The Curve and Gurney Paragon Mall.

Speaking about the collection, Malaysia Airlines Group Head of Marketing and Customer Experience Lau Yin May said, “As we continually engage in the lifestyle segments, Enrich has once again partnered to Kapten Batik to offer a comprehensive collection of timeless, vibrant pieces suitable for adults and children alike. Designed with sustainability in mind, the range is both on-trend and eco-friendly, which resonates well with consumers. today’s consumers looking to play their part in a larger cause,”

“As the national carrier’s travel and lifestyle loyalty program, this move by Enrich bodes well with Malaysia Aviation Group’s (MAG) broader commitment to a sustainable future, as we continue to make conscious efforts to minimize environmental impacts within our traveler ecosystem,” she added.

The collection continues the ongoing partnership between Enrich and Kapten Batik, which began with the co-branded face mask in March 2021.

Meanwhile, on a larger scale, Malaysia Airlines also partnered with the Malaysian Football League (MFL) in March 2021 to create a sense of collective national identity and unity through the country’s number one sport.

The agreement, according to MAB, aims to provide delegates attending local MFL professional events, including Liga Super, Liga Premier, Piala Malaysia, Piala FA and Piala Sumbangsih, with safe and hassle-free air travel.

Related Articles:
Malaysia Airlines signs multi-year agreement with Amadeus to strengthen CX
Malaysian Airlines launches self-service baggage flagging functionality
Malaysia Airlines Empowers Passengers to Support Environmental Conservation Efforts

]]>