Apple introduces fashionable footwear line ‘Boots by Dre’

“Boots by Dre” (Photo credit: Apple)

For decades, Apple has defined tech fashion with its svelte designs for computers, phones and tablets. Now the company is taking it a step further with a “Boots by Dre” line of fashion footwear, complete with Bluetooth connectivity, motion-sensing capabilities, and an optional vibrating heel-bass woofer.

Apple is now taking its line of “Beats by Dre” headphones in an unexpected direction: shoes. During a private preview session for members of the media this morning in Cupertino, Calif., the tech giant officially unveiled its ambitious “Boots by Dre” fashion footwear line.

The “Boots by Dre” boots will feature a rugged rubberized exterior that houses several tech-connected features, including Bluetooth connectivity, motion-sensing discs in the sole of the boots, iOS-compatible GPS tracking, built-in Apple AirTags to avoid loss or theft, a USB-C charging port, an on/off button, and an optional vibrating subwoofer in the heel that doubles as a vibrating iPhone ringtone. There is also a dedicated Boots by Dre iOS app.

Additionally, buyers will also receive a pair of Beats by Dre Powerbeats Pro headphones, which can be stored in a specialized storage compartment also located in the heel of the boot. The compartment remains sealed until opened by a successful fingerprint scan on the Boots by Dre app.

The result, according to Apple, is the most sophisticated boot ever released.

“Beats by Dre has revolutionized the way people listen to music,” said Nathan Rutherford, head of audio product innovation at Apple. “Now Boots by Dre will literally revolutionize the way people walk. Getting from point A to point B will never be the same again.

Apple will initially sell its Boots by Dre boots for $679 a pair, which includes a 6-month free trial of Apple Music and the aforementioned Beats by Dre Powerbeats Pro headphones.

Boots by Dre will be available from July 1 in all Apple Stores in the United States. Internationally, the boots will roll out in Europe in August, followed by a September rollout in Asia. Rutherford said Apple Stores are preparing for lineups, similar to previous releases of iconic iPhone models.

Initially, the boots will only be available in black, according to the company. By 2023, the company plans to launch its boots in “five stunning finishes” – Sierra Blue, Graphite, Gold, Silver and the all-new Olive Green (pictured) – which match the colors available on the iPhone 13 Pro and iPhone 13 Pro. iPhone 13 Pro Max.

The iPhone 13 game was no accident, according to Rutherford.

Once “started”, Boots by Dre boots instantly connect to the wearer’s iPhone. Immediately, the iPhone begins to follow the movement using its AirBoot technology, which calculates the energy exerted to move the heaviest Boots by Dre. Additionally, the user’s walking pace can be fed into an iPhone-hosted Apple Music account, which selects the appropriate playlist using both pace, location, and recently visited places.

Once removed, Boots by Dre boots automatically turn off, eliminating the need to turn the boots off. Then, about 15 minutes before being worn, the Apple Boots will launch a favorite playlist and warm the interior if selected in the Boots by Dre iOS app settings.

But perhaps the most innovative feature is the optional built-in vibration subwoofer in the heel.

Paired with an Apple Music account and the Boots app, the vibrating subwoofer delivers a subtle bass vibe that matches the music. The closed heel subwoofer is designed to create a full musical experience. The vibrating heel can also be used to alert the walker to an incoming call, text, or alerts from TikTok, Instagram, and Apple Music. Paired with an iPhone and Apple Watch, this means it’s now virtually impossible to miss a phone call or an alert from your mother.

Also included is a dedicated anagram with the buyer’s initials on the sole of the boots. Those who forgo the anagram stage will receive a BOOT anagram by default.

According to Rutherford, the Boots concept has been in development since Apple bought Beats by Dre for over $3 billion in 2014. “Apple didn’t just buy a headphone business,” he later said. Rutherford at Digital Music News. “We bought a lifestyle revolution – now we’re proud to start realizing that vision from head to toe.”

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