Apparel Group launches 30 fashion, lifestyle, F&B brands and first stores at Dubai Hills Mall

Dubai: Apparel Group is delighted to expand its presence in the UAE with the launch of 30 retail stores including Charles & Keith, Beverly Hills Polo Club, Aeropostale, Rituals, Nine West, Tim Hortons, Ardene, Athletes Co, LC Waikiki, LC Waikiki Dream, Birkenstock, La Vie En Rose, Sushi Library, Lakeland, Molten Chocolate & Café, Skechers, Tim Hortons, R&B Kids, BBZ, Dollar Plus, R&B, Hema, Crocs, Dune, Levis, Aldo, Cold Stone Creamery, Tim Hortons Innovation Café, Inglot and 6thStreet’s very first “Phygital” store.

Always pushing the boundaries of innovation, the omnichannel retailer is opening the region’s first “Phygital” store,, which is expected to open by Q2 2022. This store of the future will provide shoppers with a immersive interactive shopping with access to over 20,000 styles unlike traditional retail stores. Shoppers can browse products in this one-of-a-kind “phygital” environment, and thereby purchase from the store. will extend its 100-day return window, both in-store and online, in addition to offering shoppers the “Click & Collect” option to shoppers at Dubai Hills Mall.

With the strength to bring new international concepts to the region, Apparel Group will launch the first LC Waikiki Dreams & Home store as well as the LC Waikiki Xside, in addition to the hugely successful flagship LC Waikiki concept. The new LC Waikiki Dreams & Home store offers stylish sleepwear, lingerie, home decor and other categories designed for all tastes and age groups, while iLC Waikiki XSIDE offers fashion trends bold and colorful fashions ranging from sportswear to casual wear aimed at teenagers aged 15 and over. , inspired by music and street art. With a constant focus on improving the customer journey across the retail network, all Apparel Group operated stores in Dubai Hills will feature a point of sale mobile phone and e-receipt integration for easy purchases. Some brands, including Aeropostale, Birkenstock, Crocs, Levi’s, Aldo, Charles & Keith, Lakeland and Beverly Hills Polo Club, have eliminated bulky checkouts to improve the customer experience

Sima Ganwani Ved, Founder and President of Apparel Group, said, “We believe in being ‘always ready for the future’ and with this caution we have captured key markets and prime locations in the GCC. We are proud to announce our next strategic venture with Dubai Hills Mall. This aims to create a curated experience for our shoppers within the local community.


About Dubai Hills Mall

Dubai Hills Mall is built by one of the leading developers in the United Arab Emirates, EMAAR Properties, and was designed for visitors to enjoy retail, dining and leisure experiences across 2 million square feet. The mall is strategically located at the intersection of Umm Suqeim Street and Al Khail Road, featuring the planned extension of the Dubai Metro, attractive streetscapes, a bustling boulevard, market and outdoor concert spaces .

About Apparel Group LLC

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its over 1,850 retail stores and over 75 brands across all platforms while employing over 16,500 multicultural employees.

Apparel Group has built a strong presence in the GCC and expanded thriving market gateways in India, South Africa, Singapore, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and the Philippines.

Apparel Group has created an omnichannel experience, leveraging brands from the United States, Canada, Europe, Australia and Asia. Brands include big names in fashion, footwear and lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot and Rituals. Apparel Group owes its incredible growth to the vision and guidance of its dynamic Founder and President, Mrs. Sima Ganwani Ved, who has propelled the company ever stronger since its inception over the past two decades.

© Press release 2022

Comments are closed.