Andrea O’Donnell leaves Fashion Lifestyle presidency | New



GOLETA, Calif., Sept. 28, 2021 / PRNewswire / – Deckers Brands (NYSE: DECK), a global leader in the design, marketing and distribution of innovative footwear, apparel and accessories, today announced that Andrea O’Donnell left the post of President of Fashion Lifestyle to accept another opportunity. Dave Powers, CEO and President, and formerly President of Omnichannel and President of Direct-to-Consumer, will assume the additional role of President of Fashion Lifestyle on an interim basis, effective immediately as the company seeks to identify the next leader for the group.

Commenting on the announcement, Powers said, “Under Andrea’s leadership and her contagious passion for the brand, UGG has achieved record levels of consumer demand and brand recognition. His expertise and insight have been invaluable in developing the potential of the UGG brand and establishing a robust growth trajectory. On behalf of the Board of Directors and the management team, I would like to thank Andrea for her many contributions, and wish her the best as she embarks on her next journey. I look forward to working closely with the Fashion Lifestyle team to continue this positive momentum and deliver shareholder value as we enter the next era of innovation, consumer satisfaction and UGG brand success. . “

“I am incredibly proud of everything the Fashion Lifestyle team has accomplished in my five years with the company,” said O’Donnell. “The UGG brand, currently in its strongest position, continues to grow as a year-round global lifestyle brand with an increasingly diverse and daring product offering. It has been an honor to see UGG continually evolve to reflect the needs of our consumers around the world while remaining true to its values, and I am grateful to have had the opportunity to lead a team so committed to making a positive impact. about people, their communities and the planet. I know the story of UGG has only just begun, and I look forward to Deckers’ future success. “

About Deckers brands

Deckers Brands is a global leader in the design, marketing and distribution of innovative footwear, apparel and accessories developed for both everyday and casual use and for high performance activities. The Company’s brand portfolio includes UGG®, Koolaburra®, HOKA ONE ONE®, Teva® and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through certain department and specialty stores, company-owned and operated retail stores, and certain online stores, including websites owned by the company. Deckers Brands has over 40 years of history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers around the world. For more information, please visit

Forward-looking statements

This press release contains “forward-looking statements” within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995, which statements are subject to considerable risks and uncertainties. Forward-looking statements include all statements other than statements of historical fact contained in this press release, including statements regarding the transition to a successor as President of Fashion Lifestyle, the growth trajectory of the UGG brand and our ability to create long-term value for our shareholders. We have attempted to identify forward-looking statements by using words such as “anticipate”, “believe”, “might”, “estimate”, “anticipate”, “intend”, “might”, “plan”, “predict”, “project”, “should”, “will” or “would” and similar expressions or the negative of these expressions.

Forward-looking statements represent our management’s current expectations and predictions regarding trends affecting our business and our industry and are based on information available at the time such statements are made. While we do not make forward-looking statements unless we believe we have a reasonable basis for doing so, we cannot guarantee their accuracy or completeness. Forward-looking statements involve many risks, uncertainties and other known and unknown factors that may cause our actual results, performance or achievements to differ materially from the future results, performance or achievements predicted, assumed or implied by forward-looking statements. Some of the risks and uncertainties that could cause our actual results to differ materially from those expressed or implied by these forward-looking statements are described in the section entitled “Risk Factors” of our Annual Report on Form 10-K for the year ended. . March 31, 2021, as well as in our quarterly reports on Form 10-Q and other documents filed with the Securities and Exchange Commission.

Any forward-looking statements we make in this press release are based solely on information currently available to us and speak only as of the date on which they are made. Except as required by applicable law or New York Stock Exchange listing rules, we expressly disclaim any intention or obligation to update any forward-looking statements or to update the reasons why actual results could differ materially from those expressed or implied by these forward-looking statements. -forward-looking statements, whether to conform to actual results or to changes in our expectations, or as a result of the availability of new information.

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